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Holco to rebrand under the Thomas Foods name.


Re-affirming our commitment to our valued customers. 

Dear CCI Member,

I am writing to update you on some exciting developments involving our national wholesale and food service business. 

We are in the process of re-branding the Holco and Country Fresh business under the Thomas Foods name. Holco and Country Fresh have enjoyed a long and successful history within the industry. 

By way of background, Thomas Foods acquired a 50% share of Holco in 2012, formalising a long-standing association between the two South Australian family companies in a deal that also included the Country Fresh brand. The Thomas family increased that holding to 100% in 2018 to make Holco a wholly owned subsidiary company of Thomas Foods. 

We feel it’s timely to reposition the business as we look to the future. While you may notice some slight changes over the coming weeks during this brand transition, such as new signage on our Australian sites and fleet, there will be no changes to supply. 

In fact, we see this as an opportunity to further strengthen our relationship with our customers. We see exciting possibilities for our wholesale and food service business as we look to grow our quality paddock to plate offering across Australia. 

While we now want to continue to grow the wholesale and food service business under the single Thomas Foods brand, we remain focused on providing a high level of personal service and sticking to our family values. 

The past months have re-affirmed to us the significant value that local venues place on having a reliable supply of high quality Australian protein. Providing the best quality meat and service in a timely manner is the Thomas Family Quality Guarantee. 

We are constantly looking at ways to improve our relationship with our customers and should you have any questions please feel free to contact me direct. 

Thank you for your continued support. 

Simon Tamke, General Manager – Commercial